Week 10 - Management of Social Media

I missed the seminar and lecture this week again. It is becoming extremely difficult for me to cope focusing on my studies these days. I find it really difficult to keep straight in the morning not to mention the dizziness and nausea feeling throughout the day. I am worried that I am missing too much. I try my best to keep up to date by checking the information on Blackboard and also by talking to friends on any important issues discussed at seminars and so on. This is the only way I could keep up with my studies.

E-ACTIVITY 3

I realised that the E-activity 3 has been issued at this weeks class. The instructions have been posted in the Blackboard. This is to be completed by 12 noon on 5th April. This involves carrying out two tasks.

Tasks 1 

is to identify a Small Medium Enterprise and investigate how they are varying the promotion component of their marketing mix when delivering services through the Internet. We are also required to consider the general use of the Internet by them for promotion by specifically focusing on the use of web 2.0 applications.  Then we are required to Post a 150 word summary of our findings on our seminar group’s discussion board on GCU Learn.  This task is to be completed by Thursday 29^th March.

Task 2

In this task we are required to actively contribute to the discussion board. All members of the class are required to comment on and discuss each others’ postings. The discussion board will close at 12pm on Thursday 5^th April.

Social Media Implementation
Stages of Maturity

• —  Unawares
•         —Obstructors
•         —Neutrals
•         —Supporters
•         —Champions 

Social Media Life Cycle