Week 5 - Business Use of Blogs

I researched on the web to find business use of blogs and found that there are many uses of blogs for a business. This includes external and internal blogs. 

Based on my research the external use of blogs for a business could be to position themselves as an expert on a particular area, monitor trends in the market, raise awareness on brands, enhance reputation of the company and credibility, broadcast news and information, promoting conference, seminar, exhibitions and other events, developing improved client relationships through actively engaging and interacting with customers, gain customer feedback, opinions and ideas and more importantly receive customer support while some companies make sure that they publish their views on certain issues of importance in order to develop a public face for the business.

I also managed to find the internal use of blogs for a business some of them are to improve team building, enhance internal communications and to share internal information easily and thereby enhance the culture.

An in-depth knowledge on the above information could be obtained  on the following link: http://www.betterbusinessblogging.com/business-uses-of-business-blogs/

Further I did some research to find some examples of business blogs. It appears that most of the businesses make use of blogs to promote their business and to interact with their customers as described above. Since I cannot list all of them, I have provided links to some of these business blogs that may be of interest. You can click on the links to find further information on these business blogs.

Those who like games and want to know more on play station please click here : Playstation Blog.

I also found that Politicians use blogs too. Interested please click this link: Whitehouse blog.

If you need to know latest models released by Blackberry, sneak-peaks and help on usage instructions that you never knew was made available to you. Then please click to see their blog : Blackberry blog. Further to this Blackberry have also included some video clips on you tube to assist their customers on various apps included in their phone. In order to provide an example of this I wanted to upload a video clip. However I didn't know how to upload a video clip into the blog. Therefore I searched on Google for help on how to upload you tube videos into a blog. Finally I managed to understand how to upload a video clip to a blog. I felt that it was a huge achievement from not knowing what a blog is to being able to upload video clips into my blog.

Please see the following video clip to see how Blackberry have used you tube to help their customers on how to use apps on their Blackberry phone. Please note that you may need to use Google Chrome for this to work.