Social Media
Social media can be defined as a group of several online media which would share some or all of the characteristics such as participation, openness, conversation, community, connectedness. Social media is all about participation as it encourages contribution and feedback from those who is interested while being open to feedback and participation. Any barriers to accessing and making use of content is very rare. Therefore it encourage voting, comments and sharing information. Social media could also be considered as a two way conversation. Communities could be formed quickly as it allows effective communication, share common interests such as favourite movie and so on. Social media thrives due to its connectedness as it makes use of links to other sites, resources and people.
Media Sharing
Media sharing is about sharing audio, photos, videos, presentations and documents. The power of media sharing is arrived through files being embedded in applications for example embed video in a blog. You are able to share almost any digital media file in your media player library including files that you have downloaded from online stores. Depending on the media player you are using you may control what you share with others. Most media players lets you customize what you want to share for example you can choose not to share music with lyrics and so on.
Podcasting
In this the audio is being shared. Meaning this is a web based broadcasting medium for audio files. People can subscribe to receive podcasts from application such as iTunes, Juice or Doppler. The only requirement is that you need to have an internet connection and podcast software to download them to iTunes and so on. You are able to listen to them on computer or iPod or mp3 player.
Social Bookmarking
Social media can be defined as a group of several online media which would share some or all of the characteristics such as participation, openness, conversation, community, connectedness. Social media is all about participation as it encourages contribution and feedback from those who is interested while being open to feedback and participation. Any barriers to accessing and making use of content is very rare. Therefore it encourage voting, comments and sharing information. Social media could also be considered as a two way conversation. Communities could be formed quickly as it allows effective communication, share common interests such as favourite movie and so on. Social media thrives due to its connectedness as it makes use of links to other sites, resources and people.
Media Sharing
Media sharing is about sharing audio, photos, videos, presentations and documents. The power of media sharing is arrived through files being embedded in applications for example embed video in a blog. You are able to share almost any digital media file in your media player library including files that you have downloaded from online stores. Depending on the media player you are using you may control what you share with others. Most media players lets you customize what you want to share for example you can choose not to share music with lyrics and so on.
Podcasting
In this the audio is being shared. Meaning this is a web based broadcasting medium for audio files. People can subscribe to receive podcasts from application such as iTunes, Juice or Doppler. The only requirement is that you need to have an internet connection and podcast software to download them to iTunes and so on. You are able to listen to them on computer or iPod or mp3 player.
Social Bookmarking
We also learnt about Social Bookmarking. This is somewhat similar to the book marks we make for our private usage. The difference being Social bookmarking is saving bookmarks to a public site which is made available to others. The more bookmarks a site may have will help it to become prominent. According to Dubois L (2010) Ten of the most popular social bookmarking sites based on inbound links and monthly visitors include Twitter, Digg,Yahoo! Buzz, Tweetmeme, StumbleUpon, Reddit,Technorati, Delicious, Google Bookmarks and Mixx.While there is more use by the individuals there is very little use by businesses as well. Using Social Book marking sites could help companies to save time and energy while also enabling you to keep ahead of the competitors.
For example Issac Marion was able to gain recognition for his novels and was able to get movie deals with Summit Entertainment through the social bookmarking site StumbleUpon. To read further on this success story you may look at his website Nevertheless it should be noted that while there is benefits such as this there is a downside to using Social bookmarking as well. This is because sharing internal company information in public may become a threat at times.
Reference :
 |
| Issac Marion |
Reference :
Dubois L (2010), How to use Social Book marking for Business, [Online], http://www.inc.com/guides/2010/09/how-to-use-social-bookmarking-for-business.html, [Accessed 25th February 2012]
Tagging
Mashup
Social Networking
Tagging
Tagging allows us to remind what each book marking is about meaning what information is in a particular bookmarking link. You can give a one word tag to enable you to remember or give you a hint as to what the book mark is about. The important thing about tagging in a social book marking site is that tagging can be done by the user while it also enables others to alter and input more tags. You are also able to put tagging into categories for example have one tag for Sports in which you can find all the links that relate to sports.
We learnt about Mashups. It was noted that the term originated from the music industry. While the music is made up of other songs already released it could be considered remix of digital data. It combines content and functionality from a various sources using the latest technologies such as RSS, AJAX & API.
The main characteristics of Mashups are combination, visualisation and aggregation. Meaning you can combine information from widget and services together. For example Mapping Mashups, Text and Video and Poem and Photo.
Social Networking
This is a web based service that allows individuals to construct a public or semi public profile within a bounded system and articulate and list. Social networking is not just about talking with others it also lets others to see what is happening. Information will flow through the system.
What is interesting in Social Networking is that people would usually have few strong contacts and many weak contacts. Meaning you will have few of the contacts that you know too well but will have many contacts that are weak. meaning those who you know very little for example friends of friends and so on. Therefore the in social networking lies mainly on online social networking weak contacts.
It is driven by members. Therefore there needs to be Frequent activities. This is because if there is no activities among members it can gradually decline. The number of contacts can be beyond the realm of real world. Communication tends to be more of an informal nature. The down side is there is a lack of portability or connectivity between one application to another for example Facebook to Linkit.
Business use of Social Networking
Many businesses tend to use Social Networking to increase brand awareness among their customers. to increase the company profile, to share expertise and knowledge, to seek advice and help, to do market research, to gain publicity through low cost marketing, to source new contacts, build brand awareness while also obtain valuable customer feedback.
While Social Networking allows businesses to build a page on Facebook. The advantage for businesses is that they are able to advertise on Facebook. These advertisements only uses personal data and are categorised. Therefore information is filtered for those like to receive such information.
It is driven by members. Therefore there needs to be Frequent activities. This is because if there is no activities among members it can gradually decline. The number of contacts can be beyond the realm of real world. Communication tends to be more of an informal nature. The down side is there is a lack of portability or connectivity between one application to another for example Facebook to Linkit.
Business use of Social Networking
Many businesses tend to use Social Networking to increase brand awareness among their customers. to increase the company profile, to share expertise and knowledge, to seek advice and help, to do market research, to gain publicity through low cost marketing, to source new contacts, build brand awareness while also obtain valuable customer feedback.
While Social Networking allows businesses to build a page on Facebook. The advantage for businesses is that they are able to advertise on Facebook. These advertisements only uses personal data and are categorised. Therefore information is filtered for those like to receive such information.
No comments:
Post a Comment